FEW buzzwords elicit as much fervent impact these days as the term “sustainable”. It’s all about being a woke citizen of the world, and this trait translates especially well into the life of a beauty enthusiast.
Sure, the industry has made some mistakes along the way (think: non-recyclable packaging and lack of ethical practices). But more and more beauty brands are jumping on the eco-friendly bandwagon and promoting sustainable beauty.
Now, for the uninitiated, sustainable beauty essentially refers to skincare and makeup that are safe for the Earth and its citizens. To achieve this, beauty companies often turn to non-toxic formulations that yield good and visible results.
That being said, companies and conglomerates can only do so much when it comes to sustainability. As consumers, you can play a part in driving the message home.
Find out how you can make your beauty routine a more eco-friendly and sustainable experience with these simple steps. Not only are you doing the planet a favour, you’ll be kinder to your skin too.
Choose brands that are responsible to Mother Earth
Over the years, more and more beauty brands have come up with eco-friendly practices in running their business. These range from coming up with more environmentally-conscious packaging to being against animal testing. Some companies are even rewarding its customers for joining them in being more sustainable. At Innisfree, for instance, there is a program that rewards you for bringing your empty product bottles for recycling. And that brings us to the next point…
Always recycle your empties
Chances are you have seen beauty YouTubers reviewing their “empties” before recycling them. Recycling is important, period. While you’re at it, see if you can purchase refills. At the same time, consider upcycling by repurposing your empty containers. Bring out your inner creative soul and turn that cleansing balm tub into a cotton pad holder.
Use a multi-tasking product
A simple way to cut back on waste is to buy less stuff. So consider simplifying your beauty routine to only include items that you need. Otherwise, you can shop for multi-tasking products.
Here are some examples:
Remove your makeup and tone responsibly
In your lifetime, you are probably going to be using tons of cotton pads. For beauty junkies, it’s easy to forget that cotton is a daily essential — be it to remove makeup or tone the skin. Since we use this in large quantities, consider switching to organic cotton pads that are friendlier to the environment. There are also reusable pads that once washed, are as good as new!
Turn off the water tap while cleansing
This is so easy, yet many of us are guilty of keeping the tap running. In the long run, this can lead to extremely detrimental effects on the planet. Here’s your homework for the day: While you’re massaging the cleanser, turn off the faucet. Rinse, and then repeat this everyday until it becomes a habit!