We are 20 years old! For Malaysian @cosme members who have just joined us, we would like to take this opportunity to share with you some @cosme Fun Facts. 😉
istyle Inc started @cosme service on December 3rd, 1999 as an “online review site for everybody”. The site connects consumers and brands through fair reviews and rankings of cosmetics. Since then, it has evolved into a platform that connects consumers and brands in various contexts both online and offline, further expanding with the 2002 launch of @cosme shopping, an online cosmetics store, and the 2007 launch of @cosme store, a chain of cosmetics specialty retail locations.
istyle’s Vision is to create “A world in which @cosme has created a global beauty platform that brings together every person, place, and thing in the beauty space.”.
In conjunction with istyle’s 20th Anniversary, the logo of @cosme services receives an update for the first time! We proudly present to you @cosme’s new logo that we will begin using from now on!
In light of these developments, istyle is redefining @cosme as “a reliable platform that connects users and brands to enjoy beauty together,” ahead of its 20th anniversary this year. The concept for its new service logo is “Dots & Space.”
@cosme connects various people, things, and ideas related to beauty. It produces a Space that connects Dots.
In conjunction with the logo update, all @cosme brand logos, including those for @cosme store and @cosme shopping will also change to reflect this concept, bringing every service together under a unified @cosme brand.
@cosme will continue to connect users to brands and to other users while aiming to further develop as a reliable platform that allows everybody to enjoy beauty together. As a company, istyle continues to strive towards the realization of a consumer-centric market, a goal that has been the cornerstone of the company’s vision since its foundation.
We hope this special 20th Anniversary feature further sheds light on the world of @cosme, and Malaysia – we can’t wait to grow a unique beauty community together with you! Hurray for Malaysia’s @cosme Beauties! <3