A Guide to Describing Your Beauty Product Reviews

When it comes to buying anything new, we’re spoilt for choice these days. Especially when it comes to purchasing new beauty products, the options are practically endless. It is times like this that we turn to trusty reviews written by fellow buyers to help us decide which product to choose over another. It’s always helpful when reviews are as descriptive as possible and written honestly by regular people just like you. It doesn’t take a professional writer to write a beauty review. All you need is to be 100% honest and describe everything you love and even hate about the product. So the next time you’re thinking of lending a helping hand to the beauty community by writing a review, refer to this list of adjectives on how to describe everything from packaging and colour, to scent and texture.


The first thing that people notice when scouting for new beauty products is packaging. Its appearance can determine how one feels about a product as well as its functionality, such as whether it is portable and durable.

  • Simple
  • Intricate
  • Big
  • Small
  • Portable
  • Immobile
  • Heavy
  •  Light
  • Sturdy
  • Flimsy
  • Beautiful
  • Unsightly
  • Adorable
  • Ugly
  • Luxurious
  • Cheap
  • Decorative
  • Minimalistic
  • Extravagant


Not all colours are created equal and everybody has a different skin tone. There are skin tones with warm undertones, cool undertones and neutral undertones; and the same goes with the colour of beauty products (especially makeup products). Ideally, your description of a beauty product’s colour should reflect that, and you can also describe the type of colour beyond the typical red, green and blue. 

  • Bold
  • Subtle
  • Bright
  • Dark
  • Deep
  • Neutral
  • Metallic
  • Iridescent
  • Ashy
  • Monochromatic
  • Hypnotic
  • Luminous
  • Electric
  • Sparkling
  • Glittery
  • Dusty
  • Frosty
  • Pearly


Describing the scent of a product is always helpful because some people are very sensitive towards fragrance, while others adore it. Scents also have a powerful way of evoking memories.

  • Odourless
  • Heady
  • Delicate
  • Overpowering
  • Faint
  • Fresh
  • Sweet
  • Woody
  • Fruity
  • Citrusy
  • Earthy
  • Flowery
  • Smokey
  • Minty
  • Tangy
  • Comforting
  • Medicinal
  • Artificial
  • Evocative


The texture of a product tells a lot about its suitability for each individual. For instance, someone living in a tropical and humid climate might prefer a light, gel-like moisturiser; while someone living in a sub-zero climate may require a heavier cream moisturiser.

  • Smooth
  • Sticky
  • Creamy
  • Rich
  • Light
  • Greasy
  • Oil-free
  • Powdery
  • Flaky
  • Watery
  • Grainy
  • Silky
  • Luxurious
  • Abrasive
  • Thick
  • Thin
  • Warm
  • Cooling
  • Clammy


The final result after the application of any beauty product plays a major role in whether it gets purchased. It’s always a good idea to describe your initial impression of the finish, and how it looks after a few hours of wear to test the claims of a product. This is especially the case when it comes to certain makeup products such as foundation and lipsticks, which tend to oxidise and change colour after a few hours.

  • Hydrating  
  • Drying
  • Natural
  • Matte
  • Dewy
  • Satin
  • Shimmer
  • Cakey
  • Chalky
  • Patchy 
  • Smooth
  • Long-lasting
  • Short-lived
  • Waterproof
  • Smudge-proof
  • Opaque
  • Translucent
  • Transparent
  • Sheer
  • Pigmented
  • Buildable
  • Flat
  • Dimensional
  • Intense
  • Bleeding

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