Your Guide to Describing Skincare Textures

With the plethora of skincare products available on the beauty market, it’s hard to know which one’s are the best and most suitable for you. A good place to start is by reading beauty reviews, specifically what other buyers think about the texture of the skincare products. The feel of a product can tell you a lot about its suitability and can be just as attractive as its packaging and result. Not only does the texture determine how easy and effective the application can be, but innovation in skincare also makes unique textures fun and therapeutic to apply. Below you’ll read all about the different types of skincare textures and get inspired the next time you’re writing a skincare product review. 


Creams are the most traditional of skincare products. This type of texture is defined by its heavy and creamy formulation that is usually found in the form of moisturisers to hydrate the skin. The high quantity of emollients and oils are what make the texture heavy and smooth, making it ideal for dry and cold climates as it forms a barrier against the cold.  


Water-based lotions that are lightweight in texture and easily absorbed into the skin are called gel moisturisers. They contain fewer emollients and oils than creams, making it refreshing to apply. The lack of oil makes gel textures perfect for people with oily and combination skin, or for those living in hot and humid climates, as it does not leave any film or residue upon application.


A popular texture in skincare these days is water in the form of micellar water or treatment waters. With the viscosity of water, micellar water is made up of micelles, which draw out dirt and impurities like a magnet without drying out the skin. This multipurpose texture is great for cleansing the skin, moisturising as well as removing base makeup.


The jelly texture is the latest boom in skincare innovation, with a jelly-like, bouncy, water-based texture that gives it its name. It is even lighter than a gel moisturiser but with many similar qualities, such as absorbing quickly without leaving any heavy residue like a cream. The jelly texture also provides a light protective layer that defends against moisture evaporation.


Powder cleansers or scrubs don’t contain any water, so all active ingredients remain potent and undiluted. The dry formula also lasts a much longer time. To use, just customise the ratio of water to the powder to adjust its intensity.


The frothy texture is the latest Asian beauty trend. When exposed to oxygen, this product literally bubbles up on your skin, allowing ingredients to penetrate deeper into your pores.


This shape-shifting texture transforms from one texture to another while delivering amazing benefits. For example, balm cleansers in the form of a stick that emulsify into a milky texture upon contact with water; or cream moisturisers that dry into a mattifying powder.