Your Ultimate Guide to Writing Beauty Reviews

From books and kitchenware to cat toys and skincare, these days you can find reviews on just about anything. When it comes to making a new purchase, it can be challenging to be sure that you’re making the right decision, especially if the product is attached to a hefty price tag. To help you feel more confident about your purchase, you often look for solid proof of its quality. So where do you go when nobody you know has tried the product in question? Online reviews of course! There’s no better way to find out whether a product is worth splurging on (especially beauty products) than hearing honest and authentic opinions of what other buyers think of it – whether it’s good or bad. Here is your ultimate guide on how to write an excellent beauty product review.

1. Be Honest

Whether you bought the product with your own money or received it for free from a beauty brand, always disclose that information. Honesty is always the best policy because there’s nothing more suspicious than reading a raving review, only to realise that it was sponsored by a brand. This may make you lose your credibility, so always be honest in what you think.

2. Take good pictures

Some review platforms allow you to upload pictures along with your written review. Pictures speak a thousand words and can be very beneficial when expressing your opinion. For example, if you love a certain mascara, a clear accompanying picture of your before and after eyelashes will help people see the results better. If you choose to do so, try your best to take clear images.

3. Describe the packaging

Packaging is an important factor that can determine how one reacts to a product. When writing a review, talk about how you feel about the packaging – does it make you feel excited to pull out of your purse? Or is the packaging very simple but still functional. Include information such as how portable it is, it’s durability and it’s appearance.

4. Describe the scent and consistency

Some people adore products that smell nice, while others are very sensitive towards it. Similarly, people with thick and coarse hair may prefer a heavy consistency conditioner, while those with fine and thin hair may dislike it. Describing the scent and texture of the product is always helpful.

5. Describe the colour, application and result

If you’re reviewing makeup, describe it’s pigmentation and whether the colour is suitable for warm, cool or neutral undertones. Talk about whether it applies smoothly or is sticky, and whether the finish is dewy, matte or cakey. Remember to note whether the product is long lasting, fades quickly or oxidises.

6. List pros and cons

If there’s anything you do not like about the product, always mention it, no matter how small.

7. Price

Whether it was cheap or expensive, did it justify the price tag?

Above all, always remember that the more honest and detailed your review is, the better. So help a friend out and leave a review the next time you have something to say.